Happy Turn Mini Rich Ume Flavor: A Fusion of Japanese Tradition and Modern Taste

Hello! Today, I’m excited to review Kameda Seika’s popular product, "Happy Turn Mini Rich Ume Flavor." This special treat is exclusively available at 7-Eleven stores, offering a delightful fusion of traditional Japanese snacks and modern flavors.

What is Happy Turn?

Happy Turn is a beloved rice-based snack in Japan, enjoyed by both children and adults. Its unique charm lies in the "Happy Powder" sprinkled on the surface of the rice cracker. This magical powder perfectly balances sweetness and saltiness, making it irresistibly addictive.

Stay tuned for a future blog post where I’ll dive deeper into the classic Happy Turn flavor!

Features of Happy Turn Mini Rich Ume Flavor

The "Rich Ume Flavor" is made with a special powder blend that includes Japanese Kishu Nanko plums. The tangy ume (plum) flavor is perfectly balanced with the sweet and salty Happy Powder, enhancing the snack’s signature light and crispy texture. Additionally, the powder-coating process has been refined to elevate the rich ume taste.

My Taste Test Experience

As someone who typically finds plum-flavored snacks a bit too sour, I was pleasantly surprised by this Rich Ume Flavor. The balance of saltiness, sweetness, and tangy plum is simply perfect—truly delicious! The light texture of the Happy Turn cracker makes it even more enjoyable, and I couldn’t stop reaching for more.

The snack starts with a gentle tanginess from the plum that quickly gives way to the delightful sweetness of the Happy Powder. The delayed plum flavor adds a unique charm, compelling you to grab another piece. It’s no wonder I found myself saying, "Thank you for releasing this product again this year!" The resealable packaging is also a convenient feature, making it easy to enjoy one or two pieces at a time.

For International Fans

Happy Turn Mini Rich Ume Flavor showcases a quintessential Japanese ingredient—ume (plum)—making it an excellent way to experience Japanese culture through food. If you enjoy sweet and tangy flavors or are looking to try something new, this is a must-try.

This product is exclusively sold at 7-Eleven stores in Japan, making it a rare and special item. It’s also a fantastic souvenir for those visiting Japan. Oyatsu Club subscription members can look forward to enjoying this delightful snack.

Conclusion

Happy Turn Mini Rich Ume Flavor is a delightful blend of sweetness, tanginess, and saltiness, offering a unique taste experience rooted in Japanese tradition. Whether you’re a fan of innovative flavors or exploring Japanese snacks, this product is sure to bring a smile to your face.

Stay tuned for more reviews, and see you next time!