Oyatsu Club

The Story of Oyatsu Club

The story of Oyatsu Club began with a simple yet strong desire: to share the charm of Japan with the world.
Japanese snacks capture the essence of the seasons, showcase unique regional flavors, and reflect an incredible attention to detail. We always believed that these special treats deserved to be enjoyed by more people around the globe.

This passion was further strengthened by a small but memorable encounter in the Netherlands. One day, at a local cheese shop, a customer enthusiastically said, "I've been to Japan three times!" Hearing their excitement and love for Japan deeply moved us.

Later, we heard similar sentiments from travelers:
"Japanese snacks are so unique, with their seasonal and regional varieties. They're always delicious and exciting to try, but it's frustrating that I can't enjoy them anymore after leaving Japan."
Every time we heard this, we thought, "What if we could share the joy of Japanese snacks with people all over the world?"

In Japan, "oyatsu" refers to light snacks enjoyed between meals. But it’s more than just food—it’s a moment of relaxation and happiness.
Japanese snacks, in particular, are special because they reflect the beauty of the seasons and the distinct flavors of different regions. Enjoying them can feel like taking a mini journey through Japan.

And so, Oyatsu Club was born.
We carefully select a variety of snacks to deliver the charm of Japan to people worldwide. Each snack in our collection is chosen with care, aiming to create an experience that feels like an adventure filled with delightful discoveries.

Now, Oyatsu Club's subscription service has officially launched!
Each month, we curate a unique selection of Japan’s finest seasonal snacks, paired with carefully chosen beverages such as tea, and deliver them to people living

With every snack box, you can enjoy an authentic taste of Japan right at home.

Bringing the joy of Japanese snack culture to the world—this is the mission of Oyatsu Club.

Kusunoki Isao