【REVIEW】WAGYUMAFIA × Beaver: Addictive "Salt & Vinegar" Snack You Need to Try

Hello! Today I’m sharing a unique and surprisingly delicious snack with you.

It’s the unexpected collaboration between
WAGYUMAFIA and Beaver – Salt & Vinegar Flavor!

If you're thinking, "Wait... WAGYUMAFIA? Beaver??" — don’t worry!
In this post, I’ll review the snack and also introduce you to these two fascinating Japanese brands.

🦫 What’s Beaver?

Beaver is a long-time favorite rice cracker snack from Ishikawa Prefecture, made by HOKKA.
It has a light, crispy texture and a subtle salty flavor with a hint of kombu (kelp) umami.

But it wasn’t until recently that it gained national fame — thanks to none other than...

NBA star Rui Hachimura, who mentioned Beaver as his favorite snack and shared it with his teammates.

After that, it went viral on social media and became a sensation across Japan.
Now, Beaver has teamed up with the luxury food brand WAGYUMAFIA for a bold new flavor.

---

🍖 What is WAGYUMAFIA?

WAGYUMAFIA is a premium Japanese brand that showcases the finest wagyu beef to the world.

It was founded by wagyu expert Hisato Hamada and Japanese entrepreneur Takafumi Horie (also known as Horiemon).
Their goal:

"Bring Japan’s legendary wagyu to a global audience in a completely new way."

Rather than just selling beef, WAGYUMAFIA creates full-scale dining experiences — including members-only restaurants and luxury food events that attract celebrities and foodies alike.

---

🥪 Signature WAGYUMAFIA Dishes

Though they’ve entered the snack world with this new Beaver collab, WAGYUMAFIA is best known for two dishes:

---

1️⃣ The Legendary Wagyu Katsu Sando

This is their signature dish — a deep-fried wagyu cutlet sandwich using rare cuts like chateaubriand.

• Lightly seared to perfection

• Sandwiched between soft, fluffy bread

• Prices range from a few thousand yen to over 50,000 yen ($350+)

• Some versions are topped with gold leaf!

It’s an "edible luxury" — often posted on Instagram and described as a once-in-a-lifetime gourmet experience.

---

2️⃣ Wagyu Full Course (Members-Only Restaurants)

Their private restaurants in areas like Nishi-Azabu and Akasaka serve
full wagyu tasting courses using rare and premium cuts.

There’s a live cooking performance, curated wine pairings, and personal interactions with chefs.
Even international stars have taken notice — David Beckham and his son Brooklyn famously dined here and praised the food.

---

🧂 Trying the Salt & Vinegar Beaver

Now, let’s talk about the snack itself!

👀 Appearance

It looks just like the regular Beaver snacks — bite-sized, crispy, and rice cracker-style.
No flashy packaging, but don’t let that fool you.

😋 Flavor

The moment you bite in — a burst of tangy vinegar hits you, like a sharp pickle flavor.
But it doesn’t stop there.

There’s also a deep umami from kombu (kelp) that gives it a Japanese twist.
It’s not just sour — it’s rich, savory, and addictive.

Personally, I love it.
I’m already a fan of WAGYUMAFIA’s “Salt Chips,” and this hits all the right notes for me.

---

📝 Final Thoughts

This Salt & Vinegar Beaver snack is:

• Crispy and light like the original

• Packed with bold vinegar punch

• Balanced by Japanese dashi flavor

• And a fun way to get a taste of WAGYUMAFIA’s world