November 11th is Pocky & Pretz Day! Enjoy a Luxurious Winter Treat with Special Pocky

November 11th is Pocky & Pretz Day! Enjoy a Luxurious Winter Treat with Special Pocky

What is Pocky Day and Pretz Day? A Day to Celebrate Pocky and Pretz Across Japan!

Hello! Today is November 11th, known in Japan as “Pocky & Pretz Day.” Why November 11th? It’s because Pocky and Pretz are both shaped like the number “1,” so a day with four “1’s” lined up was declared the perfect day to celebrate! Established by Ezaki Glico in 1999, this day has become a fun way for everyone in Japan to enjoy Pocky and Pretz. When Pocky & Pretz Day arrives, you’ll see shelves across Japanese supermarkets and convenience stores filled with these snacks—it’s like a mini-festival for Pocky and Pretz

 

The Unique Appeal of the Winter-Only “Winter Melt-in-Your-Mouth Pocky with Cocoa”

Perfect for celebrating Pocky Day is the winter-exclusive “Winter Melt-in-Your-Mouth Pocky with Cocoa.” Unlike regular Pocky, this special version has a thicker chocolate coating, making each bite richer and more indulgent. On top of that, it’s delicately dusted with cocoa powder, giving it a sophisticated touch. The packaging is decorated with snowflakes, so even just opening it gives you a sense of winter magic—it feels like a tiny invitation to savor every stick.

Winter-Only “Winter Melt-in-Your-Mouth Pocky with Cocoa” Oyatsu Club
Winter-Only “Winter Melt-in-Your-Mouth Pocky with Cocoa” Oyatsu Club

When you take a bite, the chocolate melts instantly, spreading a smooth, creamy sensation across your palate. The slight bitterness of the cocoa perfectly balances the sweetness, giving it a grown-up appeal that feels especially comforting. This Pocky is more than just a snack—it’s almost like enjoying a winter dessert in stick form!

For the best experience, I recommend pairing it with a warm drink, like hot chocolate or coffee. The contrast between the warm beverage and the cool, creamy melt of the chocolate creates an unforgettable winter treat.

Winter-Only “Winter Melt-in-Your-Mouth Pocky with Cocoa” Oyatsu Club

The National Sensation of Gakki’s Pocky Commercials

When it comes to Pocky in Japan, there’s also the famous commercial featuring Gakki (Yui Aragaki), a beloved Japanese actress. Gakki is incredibly popular in Japan, and her cheerful smile and fun dancing made Pocky feel even more exciting. In the commercial, she holds a Pocky stick and takes a bite with a satisfying “pokki” crunch while dancing to a catchy beat. This ad became a massive hit across the country, and everyone from teenagers to adults started copying her Pocky dance. Even today, when Pocky Day rolls around, people still talk fondly about that nostalgic commercial and its impact on Pocky culture in Japan!

 

↑Gakki’s Pocky Commercials

 

Don’t Forget the Original Pocky and Pretz!

Pocky Day isn’t only about winter-exclusive Pocky! The classic, original Pocky is also widely loved for its light, crisp texture and balanced sweetness, making it a long-time favorite. And let's not overlook Pretz, Pocky’s savory partner! Pretz is a salty, stick-shaped snack that pairs perfectly with Pocky’s sweetness. Both the original Pocky and Pretz are absolute classics, and I plan to introduce these in more detail in future posts—so stay tuned!

Original Pocky

Original Pocky

↑ Pretz

This year on Pocky & Pretz Day, if you haven’t already, grab a “Winter Melt-in-Your-Mouth Pocky with Cocoa,” classic Pocky, or Pretz and join in the fun! Special days deserve special treats. This winter, let Pocky and Pretz bring you a cozy, joyful moment to enjoy!

Winter Melt-in-Your-Mouth Pocky - Nutrition Information

Winter Melt-in-Your-Mouth Pocky - Nutrition Information

Nutrition Information (per 31g pack) Amount
Calories 158 kcal
Protein 2.7 g
Fat 7.4 g
Carbohydrates 20.1 g
Sodium Equivalent 0.15 g
Ingredients Description
Main Ingredients Wheat flour, sugar, whole milk powder, cocoa mass, vegetable oil, cocoa butter, shortening, cocoa powder, salt
Additives Emulsifier, flavoring, mineral salts, leavening agents
Allergens (among 28 items) Contains
Allergen Information Milk, wheat, soybeans
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